Walk Knock draws record generosity

first_imgo About 140,000 paper bags were distributed in local newspapers a few days before the Walk & Knock event. Organizers don’t know how many of the bags were returned filled with food, but 80 to 90 percent of the donated food was packed in those bags.Take some cans of soup, several jars of peanut butter and a few boxes of cereal.And no, this is not a recipe.It’s how the community filled a lot of bags with groceries and helped set another record for the Inter-Service Walk & Knock.Clark County’s biggest food drive was even bigger this year, collecting 331,340 pounds — almost 166 tons — during the Dec. 4 event. The food is valued at an estimated $530,144.“That’s a new record,” said Joe Pauletto, president of the grass-roots organization. It’s a gratifying result “with this economy.”This year’s take is 7,680 pounds better than the previous mark set last year: 323,660 pounds valued at $517,856.The community also was generous with its time, Pauletto said. More than 4,400 volunteers of all ages turned out to do the walking and the knocking, as well as the packing (in boxes) and the stacking (in trucks).In a debriefing of Walk & Knock leaders Monday afternoon, Pauletto attributed some of the increased collection to an increase in visibility. For example, Mountain View High School junior John Cummings made 1,000 signs for his Eagle Scout project.Scouts and members of local service organizations planted the signs along high-traffic streets and at intersections all over the county.There still is a chance the harvest could get a little bigger. Seventy Walk & Knock donation barrels were set out at businesses, some apartment complexes and a few community centers around the county. Volunteers started picking up the barrels Monday. Some of them had already been collected and refilled several times, said Becky Writt, who coordinated that portion of the campaign.last_img read more

Read More… on Walk Knock draws record generosity

Shuttle Discovery carrying Camas native ends space mission

first_imgCAPE CANAVERAL, Fla. (AP) — Discovery ended its career as the world’s most flown spaceship Wednesday, returning from orbit for the last time and taking off in a new direction as a museum piece.NASA’s oldest shuttle swooped through a mostly clear noontime sky to a touchdown at its home base. Among the crew was Mission Specialist Mike Barratt, a Camas native.“To the ship that has led the way time and time again, we say, ‘Farewell Discovery,’” radioed the Mission Control commentator.Florida’s spaceport was packed with shuttle program workers, journalists and even some schoolchildren eager to see history in the making.The six astronauts on board went through their landing checklists with the bittersweet realization no one would ever ride Discovery again. They said during their 13-day space station delivery mission that they expected that to hit them hard when the shuttle came to a stop on the runway.At three minutes before noon Eastern Time — Discovery landed and ceased being a reusable rocketship.“For the final time: wheels stop,” Discovery’s commander Steven Lindsey called out as the shuttle rolled to a stop.Even after shuttles Endeavour and Atlantis make their final voyages in the coming months, Discovery will still hold the all-time record with 39 missions, 148 million miles, 5,830 orbits of Earth, and 365 days spent in space. All that was achieved in under 27 years.Discovery now leads the way to retirement as NASA winds down the 30-year shuttle program in favor of interplanetary travel.NASA estimates it will take several months of work — removing the three main engines and draining all hazardous fuels — before Discovery is ready to head to the Smithsonian Institution. It will make the 750-mile journey strapped to the top of a jumbo jet.last_img read more

Read More… on Shuttle Discovery carrying Camas native ends space mission

Baird says he has no plans to seek Inslees seat

first_imgEDMONDS — Brian Baird is talking, in paragraphs, about marine snails the size of lentils that are in danger of dying out from the increasing acidity of oceans.He’s speaking with authority about how the loss of those pteropods would disrupt the food chain, and, for a moment, it’s as if he’s addressing his former colleagues in Congress, imploring them to act before it’s too late.But Baird, 55, is not standing at the podium on the floor of the House of Representatives where the Democrat served 12 years as a Washington congressman. He’s seated at a small round metal table at the marina in the city of Edmonds where he moved six months ago with his wife, Rachel Nugent, and 6-year-old twin sons to begin a new phase of life as a stay-at-home father.“It was absolutely for the benefit of the kids,” he said of the decision to leave office. “People say that and it always elicits skepticism: What’s the real reason? Was there a crisis? Was he afraid of not getting re-elected? I didn’t have any fear about that. That had nothing to do with it.”Still, when an ex-congressman moves to town, it gets people talking.And when said congressman also has a bundle of money in his campaign kitty — $451,000 as of March 31 — and chooses to live where a congressional seat may soon be available, well, those conversations quickly become fodder for rumors nationwide.last_img read more

Read More… on Baird says he has no plans to seek Inslees seat

Downtown Burgerville demolished

first_imgTwo backhoes took turns tearing down Vancouver’s oldest Burgerville restaurant on Monday, while nearby onlookers mourned the spectacle. “It will be gone by the end of the day,” said Linda Bozarth, a State Farm employee who works across the street from the East Mill Plain Boulevard and D Street hamburger stand.Bozarth said people already miss the restaurant, which closed on Sept. 4. “I’ve watched people drive up and when they get out to order their shoulders just slump” when they see the restaurant is closed, Bozarth said. “But that’s progress. What are you going to do?”The Vancouver-based chain sold the site for $750,000 in December to Vancouver-based developer Elie Kassab, of Prestige Development. Its tear-down will make way for a $16 million apartment and retail project, breaking ground in late October or November. To be called Prestige Plaza, Kassab’s two-building complex will have 92 residential units that will take up the full downtown block bordered by Mill Plain Boulevard, D, C and 13th streets. Restaurant or deliIn addition to Burgerville, much of the site was formerly occupied by the old Vancouver police station, which Kassab purchased and razed in 2007.Prestige Plaza will have ground-floor retail space fronting Mill Plain Boulevard and live-work spaces — apartments with storefronts — facing 13th Street. “There will be enough room for a restaurant or a deli and coffee shop” in the retail space, Kassab said. He anticipates high demand for the space in downtown Vancouver, increasingly popular as an up-and-coming area for urban living. “We expect those spaces to lease up quickly,” Kassab said.He expects rents will start at $700 per month for living units in Prestige Plaza.‘Sad to see’Downtown office worker Dani Lucas was saddened by Monday’s Burgerville demolition.“It’s just sad to see a landmark like that go away,” said Lucas, an accounting and quality control manager at the Jackson Hewitt Tax office across Mill Plain Boulevard from the Burgerville.Lucas said she frequented Burgerville as a child, although she rarely eats at the restaurant now because of its prices.“I don’t because the economy doesn’t warrant it,” Lucas said, staring out her office window at what was left of the cinder-block building, once known for its neon signs and glass-front row of ordering windows.last_img read more

Read More… on Downtown Burgerville demolished

Man accused of raping Vancouver woman in Woodland hotel

first_imgProsecutors have charged a Woodland man with raping a 28-year-old woman at a local motel earlier this month.Cruz del Carmen Lopez y Lopez, 47, is scheduled to be arraigned Tuesday on charges of first-degree rape and second-degree assault with sexual motivation, prosecutors said.Lopez is accused of luring the Vancouver woman into his room at the Scandia Motel, 1123 Hoffman St. in Woodland, on June 2 with the promise that he would pay her for a back massage. The woman later told police she is a licensed masseuse.But once inside the room, she said, Lopez threatened her with a knife, then sexually assaulted her, according to court documents. Woodland police interviewed her at Southwest Washington Medical Center, where she was admitted following the alleged attack.Police arrested Lopez June 3. He is being held in the Cowlitz County Jail on $150,000. In addition, federal immigration officials have asked that he be held without bail.last_img read more

Read More… on Man accused of raping Vancouver woman in Woodland hotel

Top 10 most read stories this week

first_imgThe top 10 most read stories on www.employeebenefits.co.uk between 9 and 15 June 2016:73% believe UK staff are likely to call in sick following UEFA Euro 2016 matches61% see improved employee performance through investment in workplace cultureStandard Life holds awareness event in support of working carersEY and Sackers names Top Employers for Working Families48% do not have an employee wellbeing strategyUnum reinforces support for its staff during Carers WeekAnglian Water launches reward and recognition platformBBC Parliament staff strike over pay grade disputeEXCLUSIVE: 79% do not expect their organisation will contribute to the lifetime individual savings accountEmployee Benefits Live 2016 offers insight into the latest industry trendslast_img read more

Read More… on Top 10 most read stories this week

Voyagessncf introduces onsite esport gaming room

first_imgE-commerce travel organisation Voyages-sncf.com has introduced a state-of-the-art gaming room at its head office to encourage employees to take part in e-sport competitions.Voyages-sncf.com, which employs approximately 1,000 staff members across Europe, will also support a team of 17 employees by covering registration fees and travel expenses for e-sport competitions.The team, known as Team Loco, comprises both amateur and semi-pro gamers from among Voyages-sncf.com’s workforce and that of its parent organisation French national railway operator SNCF. The employees will play sporting titles such as Fifa, Overwatch, and League of Legends.The new initiative forms part of the organisation’s retention and attraction strategy, which aims to bring generation Y talent into the business. It is also designed to help staff develop new skills, such as coding and understanding the social elements of e-sport.The e-sport initiative will run alongside the travel organisation’s wellbeing programme, I Feel Good. The programme, which launched in 2013, includes teleworking arrangements, kids-at-work days, meditation sessions, job role exchanges, and hobby courses, such as cooking and photography.Francois Bitouzet, director of communication and brands at Voyages-sncf.com, said: “We are a 100% digital [organisation] and there is a real historic commitment to sport, so as a forward-thinking business, we are putting the public who are passionate about e-sport at the heart of our future planning and our recruitment.“We are delighted to be able to do this in an original way by supporting our employees, giving them the chance to pursue their passion, while providing new and valuable skills in the process. This initiative illustrates the importance we attach to the personal and professional development of our teams, as well as their cohesion and team spirit.”last_img read more

Read More… on Voyagessncf introduces onsite esport gaming room

Hitachi completes bulk annuity transaction covering 120 pension scheme members

first_imgIT services organisation Hitachi has completed a pensions bulk annuity transaction with insurer Legal and General Assurance Society, protecting approximately 120 pension scheme members.The agreement provides insurance cover for 120 members of the Hitachi Data Systems Retirement Benefits Plan, who have retired since 2013 or are deferred pensioners.This is the third transaction of this kind conducted between Hitachi and Legal and General Assurance Society; the organisation completed two pensioner-only buy-in agreements in 2012 and 2013, insuring the rest of the pension scheme’s membership.The Hitachi Data Systems Retirement Benefits Plan bases its members’ pension benefit on the higher of their earnings-related defined benefit (DB) pension or their defined contribution (DC) account from employees’ active service period. The agreed transaction enables members to still receive their pension benefit in this way until the scheme is wound up and bought out.The trustees were advised by consultancy Willis Towers Watson and law firm Gunnercooke, while law firm CMS provided advice to Legal and General Assurance Society.Neville Byford, chair of the Sefton Park Trustee Company, trustee of the plan, said: “We are pleased to have taken this latest important step in our de-risking journey.“All parties worked together to find a solution which meets the objectives of the trustee and plan sponsor, [while] protecting the security of members’ benefits.”last_img read more

Read More… on Hitachi completes bulk annuity transaction covering 120 pension scheme members

2 Oreo cookie products recalled

first_imgA nationwide, voluntary recall has been issued for Oreo Fudge Cremes and Mint Oreo Fudge Cremes.Mondelez Global LLC is recalling the products due to a milk allergen not being declared on the products’ ingredients list. People who have an allergy or severe sensitivity to milk could risk a serious or life-threatening allergic reaction.There has been one report of an allergic reaction, as of Friday.The products involved in the recall have “Best When Used By” dates between August, September and October.Consumers can contact the company at 1-855-535-5948, 24 hours a day, to get more information about the recall, and Consumer Relations specialists are available. Monday thru Friday, from 9 a.m. to 6 p.m. EST.Copyright 2019 Sunbeam Television Corp. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.last_img read more

Read More… on 2 Oreo cookie products recalled

Police search for gunman in Northwest MiamiDade

first_imgNORTHWEST MIAMI-DADE, FLA. (WSVN) – Police are searching for answers after a weekend shooting in Northwest Miami-Dade left one man dead.Officers handed out flyers in the area of Northwest 26th Street and 36th Avenue, Tuesday, in hopes of generating leads. SEEKING INFORMATION: On 8/6/17, Guillermo Gonzalez was killed in the area of NW 26 St & NW 30 Ave. Contact @MDCrimeStoppers w/ any info. pic.twitter.com/08OGDqnCf8— Miami-Dade Police (@MiamiDadePD) August 9, 2017According to Miami-Dade Police, 26-year-old Guillermo Gonzalez was shot and killed, Sunday night.If you have any information on this fatal shooting, call Miami-Dade Crime Stoppers at 305-471-TIPS. Remember, you can always remain anonymous, and you may be eligible for a $3,000 reward.Copyright 2019 Sunbeam Television Corp. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.last_img read more

Read More… on Police search for gunman in Northwest MiamiDade

North Miami Beach home destroyed in fire no injuries reported

first_imgNORTH MIAMI BEACH, FLA. (WSVN) – A North Miami Beach home was destroyed after an electrical fire sparked, Sunday morning.According to Miami-Dade Fire Rescue, the fire started in the garage of the residence, located near Northeast 163rd Street and 12th Avenue.Crews responded to the scene and extinguished the flames.The house was left uninhabitable. The American Red Cross was called in to assist the residents.No injuries were reported.Copyright 2019 Sunbeam Television Corp. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.last_img read more

Read More… on North Miami Beach home destroyed in fire no injuries reported

Woman found dead in Miami River

first_imgMIAMI (WSVN) – Police are investigating after a woman’s body was found in the Miami River.City of Miami Police and Fire Rescue units responded to the scene along Northwest 27th Avenue and 18th Street, just after 8:20 a.m., Saturday.Officials found a woman face down and unresponsive. Crews pulled the body out.Detectives are now attempting to determine what happened.If you have any information that could help police, call Miami-Dade Crime Stoppers at 305-471-TIPS. Remember, you can always remain anonymous, and you may be eligible for a reward.Copyright 2019 Sunbeam Television Corp. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.last_img read more

Read More… on Woman found dead in Miami River

Newsweeks Statement on Buyouts

first_imgI just got an e-mail from a spokeperson for Newsweek confirming that 111 of the 150 staffers offered buyouts are leaving the magazine. They’re calling it a “voluntary retirement program.” Here’s Newsweek’s statement:”Confronting the challenges in today’s media climate, we recently offered a voluntary retirement program to some of our employees. We were fortunate to be able to provide generous packages for eligible staffers who wanted to move on, while also saving on some of our existing expenses. A number of the familiar faces who accepted the offer, including David Ansen, David Gates, Cathleen McGuigan, Mark Starr and John Barry, will continue to contribute to the magazine and Newsweek.com. And, of course, Newsweek remains home to Jonathan Alter, Sharon Begley, Ellis Cose, Chris Dickey, Howard Fineman, Daniel Gross, Mark Hosenball, Mike Isikoff, Melinda Liu, Johnnie Roberts, Evan Thomas, Fareed Zakaria, Anna Quindlen , George Will and many other star journalists. New voices will be joining Newsweek too. We will continue to invest in Newsweek, newsweek.com and other new ventures, which collectively will strengthen our company’s long-term health and vibrancy. We are committed to producing the compelling, innovative and news-breaking journalism that has defined Newsweek for its 75-year history.”last_img read more

Read More… on Newsweeks Statement on Buyouts

Monetizing Digital Editions

first_imgItem Publications—which has partnered with Nxtbook to produce the digital editions (U.S. and Japan) of its engineering market Interface Technology magazine—charges its U.S. digital edition advertisers 12 percent of what it would cost to run an equivalent ad in the print edition, vice president Graham Kilshaw says.“The key is to package digital ads with print and price them in a simple way for your customers to buy,” he says. “This has worked for us and we currently have 66 percent penetration of our print customers also buying the digital edition.” As of late 2008, Item’s revenues from its digital editions were about $150,000, or approximately 10 percent of overall revenue. In 2009, Kilshaw says he hopes to build revenue from digital editions by roughly 10 percent.Earlier this year, Terrence O’Hanlon, publisher of industrial maintenance and reliability portal Realityweb.com, partnered with Nxtbook to launch a digital edition of his bi-monthly print magazine, Uptown. O’Hanlon also packages digital ad sales with print.“The Nxtbook format gave us the ability to add value to existing advertisements by increasing [circulation],” he says. “It also allowed us to sell the ‘sizzle’ of high tech features.” Those features include edition sponsorship (the ad displayed to the left of the cover upon loading), toolbar banner (which is included in RSS feeds and more recently the Liberty mobile platform for Kindle and smartphones), jolt ads (adding Flash animation to a print ad) direct response forms, tabs and video or audio insertion.While he declined to say how much revenue he’s been able to bring in from the digital edition, O’Hanlon says he has already sold nearly half of his 2009 ad programs and roughly 40 percent of his “every issue” publishers increased their ad spend between 10 percent and 20 percent on average.Charge the ReadersConsumer off road enthusiast publisher Hi-Torque Publications has taken the opposite sales strategy by targeting readers for revenue (Hi-Torque partnered with Zinio to digitize its Road Bike Action, Mountain Bike Action and Dirt Wheels magazines). “We don’t charge [print advertisers] additional fees to be in the digital issues,” Road Bike Action editor Brad Roe tells FOLIO:. “For the short term it is an added bonus for our advertisers and a way for us to grow circulation in a relatively cost-efficient way.”Hi-Torque charges users fees for a 12-month subscription or for individual issues (the same price as the print edition). According to Roe, Mountain Bike Action, Hi-Torque’s best selling digital edition, sold more than 3,000 digital issues ($4.99 for single issues and $14.99 for 12-month subscriptions) through November 2008.Next year, Hi-Torque is looking to offer advertisers a print/online/digital package for its coverage of the Tour de France. “In this economic climate, we want to make sure we are offering more than our competitors in both the editorial and advertising realms, and are working harder and more creatively to earn their business,” says Roe.Digital Editions: A Work in Progress?Despite some publishers having reasonable success monetizing their digital editions, others say they aren’t seeing the results they were hoping for.“We charge advertisers a fixed price, and I guess we’re doing reasonably well, but I’m honestly not sure the digital product has evolved to where it should be,” says one b-to-b publisher who has partnered with one of the major digital magazine vendors. While the publisher declined to say how much profit, if any, he’s been able to turn on his digital editions, he said he brings in “a couple thousand dollars” in sponsorships per issue. “Obviously, reader behavior patterns are different digitally than in print, but we’ve seen them go to the table of contents, search for a feature they want, read it and then maybe pass it along to one of their associates,” he says. “I’m not sure, at least for our markets, that our open rates, or our ad sales, are as good as we would like. The maturation of the product just isn’t there yet.”One possible explanation for lower advertiser engagement, according to Smart Media Sales president Josh Gordon, is because little is known about how well digital ads are performing. “Many media buyers do not understand the value of digital magazines as an advertising medium,” Gordon wrote in a recent blog post on Foliomag.com. “I believe this is because the basic research to measure the impact digital magazines have as a unique advertising medium has not been done.” From Texterity, to Nxtbook and Zinio, to others like Zmags, Advanced and iMirius, digital platform vendors have been cropping up left and right over the last few years. It’s no wonder. With consumer and b-to-b both realizing a precipitous decline in print ad pages through the first nine months this year, publishers are looking for new ways to monetize their editorial content. “Digital magazine editions are the natural and logical extension of paginated media for the successful future of the publishing industry,” says Bob Sacks, an industry consultant and frequent proponent of digital technology. “Magazines that have been designed [to be digital editions] are and can be brilliant, easy to read with no zooming of text and a comfortable and relaxing reading experience.”Most publishers acknowledge digital editions are a useful, cost-savings tool for serving readers, particularly international audiences, but one that has fallen short when it comes to actually generating revenue. Some include digital editions as value-adds, but as more publishers begin producing digital editions, the challenge is how to effectively monetize them. How do publishers convince advertisers to take the plunge? And with no such thing as a digital edition rate card, are publishers charging advertisers a flat rate or a rate based on impressions? Are they charging users registration or subscription fees?Package Digital Ads With Printlast_img read more

Read More… on Monetizing Digital Editions

OnSwipe Tabletizes Marie Claire Slate Ziff Davis

first_imgFor the rest of the story, visit minonline. This story appears in full at Folio: sister site minonline.Have you seen your site on an iPad lately? More than a year into the tablet phenom, many publishers still struggle to make their standard Web sites work well across the desktop and touch screen interfaces. A hot start-up in New York OnSwipe is making a business of tablet-izing a site’s content so that it feels and acts more like an app within the device’s browser. The company has already launched tablet-compatible sites for MarieClaire.com, Slate.com, Ziff-Davis’s Geek.com, ExtremeTech.com and Hollywood.com. Content from the standard Web sites is turned into a series of larger tappable thumbnails with site index. At MarieClaire.com, for instance, eight categories occupy a top-line menu in landscape mode and a left-hand navigation column in portrait mode. Tapping on a category produces a pleasant effect in which the title of the category fades and zooms in before presenting the thumbnails for that area. Tapping into a story has it zoom in to fill the screen and allows for lateral scrolling across pages. The look and feel is similar to the Flipboard iPad app and the way it integrates content from its featured magazine partners. A small tab on the upper left of the page gives the user direct return to the cover page and index. Tablet users who navigate to the standard URL with their browser are prompted to turn the bookmark into an app-like icon for their Home page to use as a shortcut.last_img read more

Read More… on OnSwipe Tabletizes Marie Claire Slate Ziff Davis

Why Publishers Should Embrace the FTCs Native Advertising Workshop

first_imgMore on this topic Battle Over Online Privacy Heats Up FTC Clarifies Native Ad Policy in Statement Native Advertising Isn’t the Devil Three Rules for Effective Native Advertising Native Advertising and Programmatic Buying: Predictions for 2014 ASME’s Response to Rolling Stone, Harper’s BazaarJust In BabyCenter Sold to Ziff Davis Parent J2 Media | News & Notes This Just In: Magazines Are Not TV Networks PE Firm Acquires Majority Stake in Industry Dive Meredith Corp. Makes Digital-Side Promotions | People on the Move TIME Names New Sales, Marketing Leads | People on the Move Editor & Publisher Magazine Sold to Digital Media ConsultantPowered by Lately almost everyone in publishing has been talking about native advertising. Right? Well, the Federal Trade Commission wants to join in on the conversation, too.On September 16, the FTC announced that it is holding a workshop on December 4 to “explore the blurring of digital ads with digital content.” In an official release the FTC stated the following:Increasingly, advertisements that more closely resemble the content in which they are embedded are replacing banner advertisements-graphical images that typically are rectangular in shape on publishers’ websites and mobile applications. The workshop will bring together publishing and advertising industry representatives, consumer advocates, academics, and government regulators to explore changes in how paid messages are presented to consumers and consumers’ recognition and understanding of these messages. A conversation between the FTC, publishers, consumer advocates and academics about transparency guidelines gives native advertising the legitimacy it needs to become a new standard. What that means, however, is that publishers and advertisers have to work together to create dynamic advertorial content that is not deceptively presented as editorial. Self-Regulation Still RulesSome skeptics are viewing the workshop as a doomsday prophecy for native advertising, despite history showing the FTC’s actions have put the public’s best interests in mind. Goverment intervention has been historically minimal when it comes to media. That is, there has always been a great deal of freedom to self-regulate. But advertising is a different story, largely thanks to the rise of crooked radio ads in the 1920s, which lead to programs like FTC. In other words, advertisers were getting it over on consumers, but that’s not how native advertising should be planned or perceived.  The government’s reputation to initiate effective policies and actions has certainly waned in recent years. But the FTC has not proposed any plans to draft legislation that will upheave native advertising. On the contrary, instead it is looking to focus in on exactly what native advertising is. Let’s face it, even media “experts” can’t quite define native, agree on what it should be called or, in some cases, identify it when they see it. So maybe it’s time everyone was on the same page?A July study by the Online Publishers Association revealed that 75 percent of its membership leverages native advertising, and even more plan to do so in the near future. What that means is this isn’t an intermediate fad for generating more revenue; it’s arguably the most important forward-looking trend in publishing. Therefore, figuring it out sooner rather than later is crucial for seamless adoption and scalable appropriation.Keep CalmRegardless of history, some may still find government intervention as meddlesome. However, Pam Horan, president of the Online Publishers Association, maintains that the FTC’s workshop should be embraced and viewed as a good opportunity. “The FTC regularly convenes workshops like these to identify industry best practices,” she says. “And they typically use these workshops to act as a learning tool for their staff as they are thinking about what their role is, and ultimately how they may want to think about developing some form of guidance.” Horan points to recent similar workshops the FTC held which resulted in helpful industry guidelines that ensure everyone is playing fair. Specifically, with Search Engine Advertising Guidance, Dot Com Disclosures and the Endorsements and Testimonial Guides. Horan says, “These identify a set of best practices for the industry and really help establish what the FTC defines as unfair or deceptive practices, because that is what their role is.” Given that, the OPA doesn’t view the workshop as a disruptive probe, but rather a necessary action to learn more about native advertising and how publishers can work together to self-regulate. Horan refers to the process as “a natural evolution.” It’s All About TrustFearing how the FTC could transform native advertising implicitly suggests that publishers are once again engaging in deception. So here’s the bottom line: if publishers believe in native advertising, and believe they are presenting dynamic ads that can be clearly identified, then they have nothing to worry about. Conversely, if publishers are knowingly getting away with taking advantage of consumers, the FTC should step in. It’s a case of basic ethics, in that no matter how successful something is, it should be changed or stopped if people are mislead or cheated.Horan says that for publishers, “trust is at the foundation of the relation between consumers.” Therefore, if native advertising is going to be one of the new standards for generating revenue, then publishers and advertisers must adhere to basic guidelines and best practices while maintaining transparency. Otherwise it will become nothing more than digital snake oil.last_img read more

Read More… on Why Publishers Should Embrace the FTCs Native Advertising Workshop

Defense Bill Keeps Effort to Build East Coast Missile Site Moving Ahead

first_img Dan Cohen AUTHOR Deployment of a potential site to host ground-based interceptors to protect the East Coast would be accelerated under the conference report for the fiscal 2016 defense authorization bill.The legislation would require the Missile Defense Agency director to choose a preferred location to build an East Coast missile defense site within 30 days after the draft environmental impact statements now under way are published, reported Defense News. Those studies are expected to be completed by January 2016.The measure also would require DOD to submit a plan to expedite the deployment time for a potential third missile site by at least two years. Missile defense sites at Fort Greely, Alaska, and Vandenberg Air Force Base, Calif., currently protect the nation against limited intercontinental ballistic missiles.Selection of a possible third site should be based on the environmental impact statements and on operational and cost effectiveness, according to the conference report. The department, which is assessing four locations in the eastern half of the United States, has made no decision to proceed with construction of a new missile defense site, and officials do not believe it is necessary. The four sites in the running are:Fort Drum, N.Y.Naval Air Station Portsmouth SERE Training Area, MaineCamp Ravenna Joint Training Center, OhioFort Custer Training Center, Mich.In February the commander of the Army’s Space and Missile Defense Command said it could cost at least $3 billion to build an East Coast missile defense site, according to the story.last_img read more

Read More… on Defense Bill Keeps Effort to Build East Coast Missile Site Moving Ahead

Workplace Facilities Faltering due to Spending Caps Appropriators Say

first_img Dan Cohen AUTHOR Ongoing constraints on defense spending, along with increased operational requirements, are hampering DOD’s ability to address its “aging and structurally deficient” workplace facilities, the Senate Appropriations Committee says in its report accompanying the fiscal 2017 military construction-veterans affairs spending bill.Recent facility condition assessment data reveals that about one in four defense facilities are rated as being in poor or failing condition, the lawmakers wrote.“Our limited milcon budget for fiscal year 2017 leaves limited room for projects that would improve aging workplaces and, therefore, could adversely impact routine operations and the quality of life for our personnel,” Pete Potochney, acting assistant secretary of defense for energy, installations and environment, told the committee earlier this month.The committee cites a parking garage at the National Maritime Intelligence Center in Suitland, Md., as “a prime example of deteriorating infrastructure that is adversely impacting Defense Department personnel.”The garage, which serves 3,700 workers, has been deemed “unsafe and structurally deficient” and is no longer fully operational due to structural concerns, even though $12 million already has been spent on repairs. Those repairs are only a stopgap measure, however, because of the severity of the structural flaws. Due to competition for scarce military construction dollars, a replacement project has been repeatedly delayed, according to the committee report, and currently is not projected to be programmed for funding until FY 2019.In light of the fact that dilapidated workplace and support facility infrastructure is detrimental to personnel safety and operational readiness, the committee urges DOD and the services to prioritize needed workplace replacement projects in the FY 2018 and future budget submissions.The committee report, which includes a listing of milcon projects by installation, is available on congress.gov.last_img read more

Read More… on Workplace Facilities Faltering due to Spending Caps Appropriators Say

The GoGos Head Over Heels Musical Eyes Broadway

first_imgNews Twitter Go-Go’s “Head Over Heels” Musical Eyes Broadway go-gos-head-over-heels-musical-eyes-broadway Facebook The Go-Go’s “Head Over Heels” Musical Eyes Broadway Based on the music of the popular ’80s girl group, producers hope to bring this musical to Broadway for the 2018–2019 seasonRenée FabianGRAMMYs Oct 27, 2017 – 12:18 pm The Go-Go’s got the beat, and now they’ve potentially got a musical heading to Broadway.Titled “Head Over Heels,” this new musical features music from the Go-Go’s’ classic catalog, including “We Got The Beat,” “Turn To You” and “Our Lips Are Sealed,” among others. It has been described as a “rollicking, comedic adventure tale, set in the Elizabethan period” based on Philip Sidney’s “Arcadia.””Head Over Heels” premiered at the Oregon Shakespeare Festival this past summer and now it’s eyeing up a Broadway run for the 2018–2019 season. According to Playbill, they also have an out-of-town production scheduled for spring 2018, though additional details are currently unavailable.The musical’s libretto was written by Jeff Whitty (“Avenue Q”), adapted by James Magruder and directed by Michael Mayer (“American Idiot,” “Spring Awakening”). Gwyenth Paltrow is reportedly attached as a producer, along with Rick Ferrari, Donovan Leitch and Christine Russell.Meat Loaf-Inspired “Bat Out Of Hell: The Musical” Has Super Fans Email last_img read more

Read More… on The GoGos Head Over Heels Musical Eyes Broadway

Queen Biopic Update Dexter Fletcher Takes Directors Chair

first_imgNews Fletcher steps in for dismissed director Singer as filming is almost complete on the much awaited Christmas 2018 featurePhilip MerrillGRAMMYs Dec 7, 2017 – 11:48 am Filming will resume next week on the movie Bohemian Rhapsody, portraying the band Queen with “Mr. Robot”‘s Rami Malek playing creative genius Freddie Mercury. It was reported Monday that just two weeks away from completion, the production had paused because of director Bryan Singer’s unexpected unavailability. Late on Dec. 6 Variety revealed that actor/director Dexter Fletcher has stepped in as the new director, with filming to resume next week.Fletcher was originally affiliated with the project and has previously directed Wild Bill (2011), Sunshine On Leith (2013) and Eddie The Eagle (2016). His acting credits include a lead in Lock, Stock and Two Smoking Barrels (1998) alongside then still-emerging Jason Statham. His experiences as a child actor working on many productions helped him see his way to a career in directing, which will now include having Bohemian Rhapsody all wrapped up for the theaters by Christmas 2018.”Bohemian Rhapsody is a passion project of mine,” said previous director Bryan Singer. “This was not my decision, and it was beyond my control.” While dealing with a parent’s illness, Singer experienced health problems of his own and the studio ultimately decided the show had to go on without him.HBO Documentary Traces ‘Rolling Stone’ Music CultureRead more Queen Biopic Update: Dexter Fletcher Takes Director’s Chair Facebook Twitter Email Queen Biopic’s New Director Is Dexter Fletcher queen-biopic-update-dexter-fletcher-takes-directors-chairlast_img read more

Read More… on Queen Biopic Update Dexter Fletcher Takes Directors Chair